The BARC Conference: Predictive Analytics at its best

Learn what state-of-the-art currently means in the area of Advanced und Predictive Analytics at the BARC Conference on Advanced & Predictive Analytics on 27th and 28th September 2016 in Frankfurt / Main, where Matthias Klug, Head of International Corporate Communications at Dastani’s client STILL GmbH, will be among the podium guests.

Directly after BARC managing director Dr. Carsten Bange’s keynote speech, Matthias Klug, Head of International Corporate Communications at STILL GmbH, will explain how the Dastani Consulting applications Customer Value Prediction and Next Best Offer can significantly increase turnover. This will provide the opportunity at the BARC Conference on Advanced & Predictive Analytics to explore the subject of data-driven prediction as seen from the marketing and sales perspective.

Finding customers with “Predictive Analytics to go”

An ongoing project at Adolf Würth GmbH & Co. KG shows that Predictive Analytics can enable mobile sales planning. Using a location-based service, field sales personnel can locate new customers in close proximity to wherever they may be.

At the end of 2015, there were more than one million craft trade businesses in Germany, including many potential new customers for Adolf Würth GmbH & Co.KG. With predictive analytics available on their smartphones, the company’s 3,000 salespeople can locate promising businesses “just around the corner”.

Predictive Lead Generation: Faster and better results with Target Group Predict

The fuller their order books, the more reluctant companies are to pay attention to new customer acquisition. As stated by sales trainer Ingo Vogel at the end of last year in Computerwoche, this can lead to serious consequences. He advises on new customer acquisition – and we reveal how to find the right customers.

Predictive Analytics with EXASOL: No (speed) limit to your development

Dastani Consulting and EXASOL have agreed to collaborate in future. Here, Dr. Parsis Dastani explains the benefits of the Nuremberg company’s In-Memory database.

All Dastani Consulting’s projects are directed to raising turnover and profitability through the use of predictive analytics – this is in fact our core competence. However, our customers have differing objectives: They may want to increase their turnover through cross-selling, or simply acquire new customers. They may be looking for higher margins or sales. Or a company may be seeking ways to discourage customers from defecting to the competition (churn management). And yet another may be looking to strengthen its sales performance. By using a wide array of data, models and processes, we can help our clients to achieve these objectives, whereby our most important tools are open minds and mental agility.

Dynamic Pricing – maximising performance with Predictive Analytics

If an online retailer manages to raise his prices by just one percent, then he’s onto a winner. If there are no costs involved, his profit will rise by up to ten percent. Dynamic pricing can maximise performance, but to achieve that, the predictive analytics software must be able to do more than just compare competitive prices.

B2B and Predictive Analytics Might Go Hand in Hand in 2016

Louis Columbus wrote an interesting article on Forbes about many insights on Predictive Analytics and its influence on B2B business performance. The different aspect that he mentioned and that I want to elaborate today are excerpts of a study with Forrester Consulting. They wanted to gain additional insights into the adoption of predictive marketing analytics in B2B companies. The ways predictive analytics helps in terms of organizational performance, focusing on the correlation between predictive marketing and better business results and metrics are examined in the abovementioned study.

Next Best Offer: Conrad Knows What Customers Want

‘Technology + Service = Conrad’ is the motto for this specialist retailer’s E-Shop for Business Customers. Our  next best offer engine ensures that every Conrad customer finds what he wants quickly.

I will be presenting this project together with Dr. Jörg Dubiel, Head of Corporate Intelligence at Conrad Electronic S.E., at the Big Data Summit 2016 in Hanau on 25 February 2016.