Finding customers with “Predictive Analytics to go”

An ongoing project at Adolf Würth GmbH & Co. KG shows that Predictive Analytics can enable mobile sales planning. Using a location-based service, field sales personnel can locate new customers in close proximity to wherever they may be.

At the end of 2015, there were more than one million craft trade businesses in Germany, including many potential new customers for Adolf Würth GmbH & Co.KG. With predictive analytics available on their smartphones, the company’s 3,000 salespeople can locate promising businesses “just around the corner”.

Next Best Offer: Conrad Knows What Customers Want

‘Technology + Service = Conrad’ is the motto for this specialist retailer’s E-Shop for Business Customers. Our  next best offer engine ensures that every Conrad customer finds what he wants quickly.

I will be presenting this project together with Dr. Jörg Dubiel, Head of Corporate Intelligence at Conrad Electronic S.E., at the Big Data Summit 2016 in Hanau on 25 February 2016.

Predictive Analytics Bridges the Gap between Sales and Marketing

Dastani Consulting responds to the question of how companies can apply prediction to enhance their profitability. No matter whether one communicates with sales or marketing managers; their shared objective is of paramount importance. An article submitted on customer think makes it clear that this is still
not reflected in standard practice.