Share of Wallet: Predictions that open purses

How can businesses boost their turnover with their existing customer base? The “share of wallet” concept is a good point of reference, defining itself as a company’s own share of a specific customer’s turnover in relation to competitors’ shares, whereby this indicator can be predicted with the Target Group Predict algorithm.

One of the main problems in managing sales and marketing is the fact that businesses don’t understand their real customer potential.